One Lake Merritt Blvd. (Proposed)

Henry J. Kaiser Convention Center Revitalization and Signature Art Museum Hotel Development

“Oakland is ripe for hotel growth. There is solid room and occupancy rates to justify financing.” Kelly Kahn, Oakland Director of Economic and Workforce Development Oakland Ranked Number Five In New York Times 45 Places To Go In The World in 2012 “the city’s ever more sophisticated restaurants are now being joined by upscale cocktail bars, turning once-gritty Oakland into an increasingly appealing place to be after dark. “ “Oakland- the most exciting city to live in America” Ranked by Movoto based on 10 pieces of criteria including park acreage, diversity, theater companies, music venues and museums per square mile

Concept 
One Lake Merritt Blvd. creates one of the biggest opportunities for Oakland- ever.  The redevelopment and rejuvenation of the historic Henry J. Kaiser Convention Center, and “rebirth” as the Oakland Auditorium, will be combined with a new art museum hotel, multiplying the assets of our neighboring and partnering institutions, the Oakland Museum of California and Laney College.  An innovative workforce development program will provide training and  career-track employment for hundreds of Oakland residents in the project’s Hospitality, Creative Arts and Building Facilities Maintenance operations.  

On the shores of the best urban lake in America, One Lake Merritt Blvd. will serve as the lynchpin for the redevelopment and increased economic vitality of the surrounding neighborhood and generate tremendous economic impact for the City of Oakland


This project sets a new standard for the arts and hospitality in Oakland and the Bay Area. Our proximity to the Museum and Laney College, along with unbeatable transportation access, creates a campus-like setting for the broadest range of events, activities and user groups.  With One Lake Merritt, the current primacy of Oakland as a global arts destination is fused with its deep past as a cultural mecca, through the rebirth of the historic Oakland Auditorium, where all the greats played- James Brown, Elvis Presley, The Grateful Dead and so many more.  The new Oakland Auditorium will host concerts, conferences and trade shows, cultural, community and sporting events, with direct access to the art museum hotel, which will be the finest in Oakland.  The lifestyle brand hotel will provide an arts-integrated environment and comfortable lodging experience for travelers, making it the only place you’d want to stay in Oakland.


Project Features

  • 280 upper-market hotel rooms

  • 100,000 square feet of concert, conference and event space

  • Signature restaurant and bar

  • Publicly accessible art and exhibition space

  • Sustainable development

  • Baked-in community benefits including an integrated workforce development program and the creation of a new cultural arts district


Site Features

  •  Stunning views of Lake Merritt, Oakland Museum gardens, the Estuary, Oakland and San Francisco skylines

  • Accessible to mass transit, major airports, convention and tourist destinations  in San Francisco and the region

  • Adjacent to the planned Lake Merritt BART Station Transit Oriented Development, Oakland Unified School District development site and high-rise residential tower development site.

  • Close to arts, cultural and dining activities


Financing

This project anticipates a blend of the following sources of finance:

•    Tax exempt and taxable bonds •    Historic and New Market Tax Credits •    Private equity, social venture and additional funding sources 

Market

Oakland, home to Fortune 500 companies and tech innovators, has recently been ranked as a top destination for tourism and doing business.  The development of One Lake Merritt Blvd. coincides with the return of Oakland’s downtown economy, the strong need for new hotel rooms, and the renaissance of Oakland’s art, food, tourism and technology communities. •    2.75 million visitors to Oakland per year •    9.2% increase in average daily rate from 2011-2012 •    Demand for hotel rooms grew by 6 percent over last year - the highest in California


Project Timeline

The projected completion date of the project is Early 2017.